Rud presented its products at Gulfood, the most famous trade exhibition in the Middle East and Africa. The event took place on February 21–25, 2021 in Dubai (United Arab Emirates).
It is an annual exhibition of food and beverage producers and traders, which gathers more than 5,000 producers and 100,000 visitors from more than 180 countries.
The Gulfood exhibition visitors included supermarket, hypermarket and grocery store owners; food and beverage manufacturers, importers, exporters and distributors; hoteliers and restaurateurs (including fast food restaurants); representatives of state departments responsible for the supply to clinics, hospitals, civilian and defence facilities; transport companies; nightclubs and hotels. The event was complemented with an intense business program, which included negotiations, conferences and seminars on the burning issues.
The UAE is interested in Ukrainian food, so there is usually a lot of interest in the products of well-known national producers. Given that the food market in the Middle East and Africa is significantly import-dependent, Ukrainian companies have a great chance to succeed there.
Rud ice cream is available in retail chains in the United Arab Emirates and other Middle Eastern countries. In recent years, the company has successfully increased exports of its products to more than 30 countries and is the largest exporter of ice cream in Ukraine.
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